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Clothes made to be worn hard

Truestag is an apparel shop in Dracut, Massachusetts. We stock hoodies, insulated coats, tracksuits and denim for people who are outside in every season.

Stack of unisex hoodies from a case pack
Women's warm insulated long parka
Men's sport tennis tracksuit set
Our story

We got tired of coats that quit in February

Truestag started the way most small apparel shops do. We were buying jackets and hoodies for ourselves and for the people we work around, and the same thing kept happening. A zip pull would snap. A cuff would stretch out. A hood would sit flat the first time the wind picked up on the Merrimack.

So we narrowed the shop down to pieces we would put on ourselves. Fleece with weight to it. Quilted fill that stays put after a wash. Denim with a straight leg that does not twist at the seam. We keep the range small on purpose, because a short list is a list we can actually check.

Orders are picked and packed at our unit on Superior Ave in Dracut, and every question that lands in the inbox is answered by someone who has handled the garment in question.

If we would not wear it through a New England winter, it does not go on the site.

45Day returns
12Month guarantee
$120Free shipping over
50States we ship to
What we hold ourselves to

Four promises we can keep

No slogans we cannot back up at the packing bench. These are the four things every order gets.

12 month guarantee

Seams, zips, snaps and drawcords covered against manufacturing defects for a year from delivery.

45 day returns

Sizing is hard to call online. Send it back unworn with tags on inside 45 days and we refund the card.

Straight answers on stock

If a size is out, the page says so. We do not take orders on pieces we cannot pack this week.

People, not tickets

Weekday support from the same small team that packs the boxes, by email or phone.

Who we outfit

One shop, four kinds of cold

  • Work days. Insulated, water resistant coats for people who start before the sun does.
  • Training. Tracksuit sets that move on court and still look right on the drive home.
  • Everyday. Heavy fleece hoodies and straight leg denim that survive a real laundry cycle.
  • Crews and clubs. Blank case packs for print shops, teams and small businesses.
Women's mid rise straight ankle jeans
Questions before you order?

Ask us first, we will measure it for you

Flat measurements, fabric weights, restock dates, bulk pricing. Tell us what you need and we come back with a real answer, not a form reply.

Contact Truestag